“On July 30, India will make its biggest noise against the global killer HIV/AIDS.
In a unique effort to spread AIDS awareness, the ministry of health has asked all citizens of Andhra Pradesh to make as much noise as possible, as a way to announce their fight against AIDS.
Drivers have been asked to blow their horns, housewives will rattle their utensils, police officials and ministers will blow their sirens, cyclists will ring their bells and curious onlookers will scream, moments after Andhra Chief Minister Y.S. R Reddy reads out a public pledge to fight the disease at a sports stadium in Hyderabad. The pledge will be taken by and in front of over 3,500 VVIPs and who’s who of Hyderabad.
Over 500 street plays will be performed and 500 condom machines will also be installed and inaugurated on the same day.
Condom blowing and tearing competitions will also be held.
Four renowned filmstars of the South will flag off four rallies. The rallies will culminate at the stadium where the public pledge will be read out exactly at 12 noon. It will be broadcast live on the national television. This will be by far India’s biggest and loudest public campaign against AIDS.” - TOI
And here I would like to share the punch lines of a small film where my friend’s sister has worked on. The concept is simple and very beautiful made with young adults as the target audience. The shots are straight forward with light music on the background. The theme-“Women, Girls, HIV and AIDS”
I am just a normal girl,
I help my mother,
I love watching the T.V with my family,
I love surfing the net,
I dance alone…..Sometimes,
I love to read
…and I am aware about AIDS.
I am concerned
I am aware
I am safe.
Then she says it in her own voice, ” I am also an AIDS activist. Be concerned. Join the campaign “
Let’s share the issue
Feel the change.
SASO world AIDS campaign, 2004.