Wednesday, August 17, 2005

what is this ad all about?

“After a hard days work we can hardly wait to do it. “

“I did it once a week, now I do it almost everyday.”

“The more I do it, the better I am getting at it.”

“I never imagined I’d have so much fun doing it”


What is this ad all about? So far I have seen these four variations.

They succeeded in getting some morons to stand and even memorize the lines. So, will it be called good advertising?

Anyway, you read it. Now, read this:

“Sometimes when you cry, no one sees your tears. When you are worried, no one sees your pain. When you are happy, no one sees your smile. Try farting and see the attention you get. “

25 comments:

Truth Fairy said...

I can't think of what that ad is about...but I sure wish I could say those 4 lines when it comes to working out at the gym! :) And the last paragraph...hilarious!! Lol!

AmitKen said...

LOL!
:D:D:D

akash said...

its all over the bus stops in koramangala as well. just a guess could be a new ad for worldspace like an extension to their unwind campaign.
the secret should be revealed soon.

Jo said...

Is that ad for Victori'a Secret?? :-)

ROTFL for your tips on getting attention. :-))

n.g. said...

must be bangalore specific coz i havent seen this in bombay.

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DN Lee said...

I think it's about exercising or kids reading.

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Invincible said...

Hi Arunima !

is this ad about making love?
it fits in perfectly, doesnt it :)
or taking a hot shower after work.

reminds me of 'Digen Verma' of Parle Frooti (i dont evn rememeber the spelling) n not balbeer pasha.

and u know it best how to grab attention.. (i remember a post "i m a virgin"). This quote is funny.

Nupur said...

I will surely say that the ad is doing what its supposed to do!
Grab the attention of the audience - as it did yours. :) And my guess is that this ad is surely about something that people don't find as sexy in their daily lives!

Last para! LOL!!!

Nupur said...

Gurl...ur blog is being spammed!!!! :O

Jas said...

Just the other day one of my friends & me had spoken about the same. Got into the conclusion that it must an ad for a mattress. But wonder if such companies could actually afford for so many Billboards & other stuff. ;)

manuscrypts said...

well, if you look at it from a marketing standpoint, it has got the desired effect...
its a fitness company is what i got to know ...
@akash: i wish!! when i saw it, i thought it would have fit well with our 'unwind' campaign :)

Parna said...

lol. must be an ad for some rubber.

akash said...

arunima: your blog time is all wrong. i posted my comment in the evening sometime!

manuscrypts: you were a part of that campaign? it was really good. for the first time i felt that it did justice to a wonderful product. IMHO :)

Arunima said...

@Akash: I know it. tra la la.
@ Manuscrypts: I remember asking me how I liked the world space ad. wow!!

@parna: ye, maybe a rubber ball nai? :-) after work, everyday, getting better with rubber. lol

Arunima said...

jas: mattress?

"I used to do it once a week, now I do it almost everyday"

sleeping once a week?

@akash: we are close to it I guess. Something to do with relaxation.

akash said...

FOUND IT
The ad is about a new fitness club opening in Bangalore called FitnessOne. They even have a website fitnessoneclub.com.

So now we know. Although I am a bit disappointed by the product/service behind the very tantalising ad campaign. So any of you interested in becoming fitter but hate the hardwork it requires could check out what is the new thing, if any, FitnessOne is giving.

illusionaire said...

This ad is present here towards the wee end of Bannerghatta road too, outside the urban locality. Never knew it was just a gym ad.

Reminds me of the strategy Hutch pulled off a couple of years ago. Was in Chennai and Hyderabad at that time, and everywhere in both cities, all we can see was just "Hi" with a pic of a cute boy or girl, and soemtimes a woman. Everybody used to wonder what it was all about, and nobody knew. Slowly it stuck to the consumer's perception, and finally when they disclosed that it was Hutch, by then it had already captured a huge share in the market when it comes to brand recognition. Amazing strategy I must say.

Bummer, I was expecting something big again this time. Too bad it's just a gym.

Anonymous said...

good day to u dear... well this ad is about a new Gym or a kind of mini spa with a very youth family culture..means u can go with ur hubby for a workout...n things like that...n the last thing about FART---it's better to fart n bear the shame then not to fart n bear the pain..wat ya say

Pallavi said...

i was wondering too... hmmm

Anonymous said...

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